Marketing Hate: Inside Identity Evropa’s Neo-Nazi Messaging

Fairfax, VA – Unicorn Riot is releasing a series of seminars and voice chats that provide detailed insight into how the neo-Nazi, alt-right group Identity Evropa has carefully crafted their messaging strategies. The group places a high premium on being able to sidestep accusations of Nazism and racism, with members encouraged to focus on their target audience of what they believe to be sympathetic segments of America’s white population. While the public framing is carefully crafted, the internal discussions also point to that Identity Evropa only uses this framing in order to mainstream far-right neo-Nazi talking points. Identity Evropa recently announced they were disbanding and that a new group, the self-described ‘American Identity Movement’ which they insist is “not a … Continue reading Marketing Hate: Inside Identity Evropa’s Neo-Nazi Messaging