Structure of Unicorn Riot
1) Is Unicorn Riot a registered non-profit organization?
Yes, we are a registered 501(c)3 educational media organization. All donations are tax-deductible!
2) How is Unicorn Riot a volunteer-run organization?
All administrative work is currently conducted entirely by volunteers, based on the needs and directives of our general staff within our horizontal organization.
3) What makes Unicorn Riot a horizontal media organization?
Our staff utilizes various horizontal decision making methods to produce media and maintain the organization. Administrative directives are created within general staff meetings and executed in a bottom-up model which is then conducted by individual staff members, in accordance with the direction of our general staff.
4) How is Unicorn Riot decentralized?
Our organization spans across multiple U.S. cities, with no central location. Our content is mostly only available through the internet. We create a variety of media content by sending our journalists to cover events on the ground and use remote support teams to assist their production. We organize ourselves through the internet, and other telecom services, using a variety of methods.
5) What makes Unicorn Riot independent media?
Our media organization is independent from corporate and government control. We do not accept any donations from any party that would jeopardize the integrity of our content and coverage. We are however still subjected to the confines of law, as individual journalists residing within the United States, to perform in a professional manner as to maintain our 501(c)3 status and stay free to continue reporting for our audience.
6) How many people work for Unicorn Riot?
Unicorn Riot has less than 10 individuals working to produce media and maintain the technological and administrative operations of our non-profit media organization.
Contacting Unicorn Riot
7) How do I contact Unicorn Riot?
Our preferred method of contact is to email us at [email protected] or use our contact page on our website. For your own security, and the security of others, we prefer you do not contact us through Facebook, Twitter, or any other 3rd-party platform.
8) What is a secure method to contact Unicorn Riot?
Available upon request. Email us!
9) How do I send snail-mail to Unicorn Riot?
PO Box 7472
Minneapolis, MN 55407
Ethics & Unicorn Riot
10) Does Unicorn Riot have any role in organizing protests?
We do not organize protests, nor distribute “calls-to-action” on behalf of Unicorn Riot. Our goal is to observe and report the uncensored truth at the source while expanding understanding and context for education purposes.
11) Is Unicorn Riot “fake news”?
We report factual content (often in real-time), uncensored, via livestreaming events, FOIA documents we research, and interviewing sources.
12) What makes Unicorn Riot independent media?
Our media organization is independent from corporate and government control which may influence our free press. We do not accept any donations from any party that would jeopardize the integrity of our content and coverage. We are however still subjected to the confines of law, as individual journalists residing within the United States, to perform in a professional manner as to maintain our 501(c)3 status and stay free to continue reporting for our audience.
13) How do you verify facts?
Often times, our reporters are caught in the middle of unfolding events and we can easily verify and document factual evidence solely from being on site. Sometimes our journalists have to make phone calls to various people and organizations, and/or do some heavy digging and cross referencing online, or through documents, to verify the truth.
14) Do you protect sources?
Our staff take protecting sources very seriously and do everything in our power to protect anonymous sources.
Support Unicorn Riot
15) How can I donate to support Unicorn Riot?
You can donate through our donate page(s) using PayPal (debit/credit card), mailing us cash/check to our PO box, offering grants by emailing us at [email protected], buying equipment off our Amazon wishlist, or you can donate cryptocurrency such at Bitcoin and other altcoins. Donations made in USD are tax-deductible.
16) What are my donations to Unicorn Riot used for?
We use donations to travel to various locations and events where we are reporting and producing media. Unicorn Riot also uses donations to acquire media production equipment and proper safety gear for our journalists. We also use funds to support our journalists so they have food to eat, housing, and time available to do their jobs well.
17) How can I support Unicorn Riot if I can’t donate?
You can support Unicorn Riot by getting others to donate, screening our content at social gatherings, sharing our content on social media, or send us grants you think fit our organizations mission and model. You can also send us tips on events to cover in the near future or offer services like translations.
18) Does Unicorn Riot take grants?
Yes, we are always seeking more grant opportunities. If you have connections to foundations or grants to offer we would love to hear from you! Please email us at [email protected]
Using Unicorn Riot Content
19) How do I get permission to use Unicorn Riot content?
Unicorn Riot Media is Redistributable Under Creative Commons Non-Commercial Share–Alike. This means you can freely redistribute our content for non-profit/non-commercial educational purposes. You must also give credit to “Unicorn Riot”. Please do not bother emailing us with requests to use our content for any commercialized/for-profit television, documentaries, or other projects. Please note, our feature-length documentary film, Black Snake Killaz, is licensed as Creative Commons Attribution Non–Commercial No–Derivatives. No-Derivatives means you cannot remix the film in any form and redistribute it for any reason. For more information on creative commons licenses visit:
Other Questions We Receive
20) Is producing media for Unicorn Riot dangerous?
In some cases, yes. We do our best to use donations to obtain proper safety equipment, such as gas masks, helmets, and Kevlar vests, to protect ourselves whenever we feel the need to do so. Often times producing media for Unicorn Riot takes our journalists into situations where individuals in the crowd are carrying firearms and/or the government is using violent tactics to subdue protest groups. Since our inception, our journalists have been attacked by far-right groups, shot with less-lethal weapons by police, arrested and placed in jail, faced court trials, been beaten by police, gassed, maced, soaked with water-canons, and even subjected to Long Range Acoustic sound cannons.
21) How do I contribute media to Unicorn Riot?
Very few stories we publish are from contributors. If you have media you would like to share with us, please contact [email protected] with your inquiry and we will do our best to respond in a timely manner.
22) How do I join Unicorn Riot?
Unicorn Riot is not currently accepting new members.