Las Vegas, NV – Millions of people throughout the world use social media on a daily basis searching for information, shopping, and even dating (to name just a few). Companies such as Facebook and Google offer “free” services to connect you to vast amounts of information, but at what cost to the user? These social media companies, and many others, track & compile analytics of users, then sell your information to data brokers. Data brokers then use your personal data to sell you products through targeted ads & even manipulate the information you see or don’t see.At DEFCON 26, Unicorn Riot talked with Jesse Hitch, a DevOps engineer, about the dangers of becoming the product itself and how to protect yourself.