10 Years of Telling Your Stories. 10 Years of Unicorn Riot.

For over a decade, Unicorn Riot has been on the frontlines of social and environmental movements covering stories that are often ignored in mainstream discourse, including alternatives to conventional normalcies. Our small, independent nonprofit media org provides ad-free, on-the-ground reporting consumed by millions published through Creative Commons.

Unicorn Riot thanks our amazing community of donors for your unwavering and consistent support to help us make it this far! As we celebrate 10 years of independent, community-centered reporting, we need your support more than ever. The fight for the truth doesn’t stop — and neither can we.

Unicorn Riot exists because of you — our community of tens of thousands of supporters whose contributions, large and small, power our mission. With an average donation of $29, we’ve proven that grassroots support can fuel independent journalism that fosters a more equitable and inclusive understanding of the world. With your support, we can continue providing an unfiltered, nonprofit platform for diverse communities, storytellers, and media makers.

Make a tax-deductible, one-time donation OR become a recurring donor

Where Your Donations Go

Every dollar directly funds:

  • Platform & Website Expenses — Keeping our content free and accessible.
  • Equipment & Data Costs — Ensuring our media makers can broadcast from the ground.
  • Legal Fees — Protecting press freedom and our right to report.
  • Fair Wages for Journalists & Admin Staff — Supporting those who bring you the truth.
  • Travel Expenses — Getting us to the heart of the action.

We’ve come this far because of you — and with your continued support, we can bring you another 10 years of stories that matter.

Looking Back at 10 Years of Unicorn Riot

Through our live coverage, Unicorn Riot has streamed thousands of hours of protests, panels and community events across multiple platforms to millions of viewers, including historic feeds during the George Floyd Uprising. UR has published over 800 edited videos and released 20 documentaries, including one feature length film, Black Snake Killaz: A #NoDAPL Story.

With over 1 million followers across platforms, Unicorn Riot’s reach continues to grow.

  • 10.1 million YouTube views
  • 1.2 million hours of watch time
  • 9.7M+ Vimeo impressions from videos embedded on our website

Over the last 10 years, UR has continued our committed to transparent and accessible journalism, and have maintained an ad-free website with no paywalls publishing:

  • 1,850+ articles
  • Discord Leaks database created – opening far-right activity to public scrutiny
  • 12-part investigative series on Minneapolis police and Target Corporation (by independent journalist and UR contributor Marjaan Sirdar)

Since 2020, Unicorn Riot has resonated with viewers worldwide demonstrating the impact of our independent reporting internationally:

  • 3.2 million website visitors since 2020
  • 1.1 million+ international visitors (35% of total audience)

Throughout the last decade, Unicorn Riot’s media making prowess has been profiled by major publications including: Columbia Journalism Review, the New Yorker, MPR News, MSP Mag, Star Tribune, Wired, Vice, and The Guardian among many others others.

Other ways you can support our work:

  • Send cash or check to Unicorn Riot P.O. Box 7472 Minneapolis, MN 55407
  • Venmo: @Unicorn-Riot
  • Join our Patreon community
  • Buy Unicorn Riot merch from our Threadless store and our Black Snake Killaz store
  • Donate through employee giving programs like cyber grants and Benevity

Join Us — Keep Independent Journalism Going


Follow us on X (aka Twitter), Facebook, YouTube, Vimeo, Instagram, Mastodon, Threads, BlueSky and Patreon.